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The Spark program of social introductions allows singles to join and create profiles for free.

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sparkThe Spark program of social introductions allows singles to join and create profiles for free. serves singles from all walks of life, professions, ages and backgrounds as they search for a partner with whom to share their life. Thousands of new singles join every month, creating a large pool of potential matches. members are encouraged to post a photo of themselves and allow all members to respond to their emails. Studies show that singles who post a photo on a dating profile receive at least 10 times more profile views than those who don’t post a photo. To create a free profile the member is asked to fill in a pre-application that reviews information about his/her age, sex, type of relationship that s/he wants, ethnicity and location.

Responding to emails is open to everyone including both regular and premium members. believes that this provides an easier user-experience that makes identifying and communicating with potential partners easier and more accessible. focuses on providing the highest quality internet dating experience for members of all ages and backgrounds via its detailed personality test — the Color Code Test. Information gleaned from the Color Code Evaluation assists singles identify individuals who share compatible interests and life goals that will alow them to build a strong and deep relationship. The Color Code personality test weeds out those who aren’t serious about making real changes in their lives to accommodate a relationship. User complaints are investigated by the staff who take appropriate action as needed.

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